Sometimes inspiration comes where you least expect it. I was reading an article in Entertainment Weekly by Chris Lee about how social media has changed the way movies are promoted and created the rise of the teaser-trailer. One quote jumped out at me:
According to a veteran movie marketing strategist, the current teaser-trailer arms race reflects Hollywood's bid to break through to millennials where they already are; the fragmentary world of Twitter, Instagram, etc. Hollywood is simply co-opting the way young people communicate with themselves while also co-opting the people the public responds to," he says.
Break through to them where they already are. A-ha! What if I created a teaser-trailer for my next course or presentation? This Course Teaser Trailer was made in under an hour using Windows Movie Maker and internet sourced images and video.
With a little more time and higher quality resources imagine how awesome this could look! You could send it out via any social media channel and its sure to get more attention than a standard link or flyer. I think the appeal goes far beyond millenials considering women over 35 is one of the fastest growing demographics on Facebook.
So what do you think? Would Hollywood style teaser trailers entice more viewers to watch your content?